Successful entrepreneurs are keen to see the business opportunity. In the previous article, the authors have discussed 3 ways to create business opportunities. This time the author will discuss creating a business opportunity of a change.

Stable conditions are usually well-liked by the incumbents. They already have a product, service, and good operation suitable for these conditions. Business model has proven too well, have a loyal customer and experienced team.

Change, whether it was changing demographic, economic, political, social, cultural, technological, or regulations, could result in a shift in taste, cost structure, business models, experts are needed and how to sell. Often, new companies be more agile in taking a chance on these changes. Because of the change provides an opportunity for new entrants to compete with a more balanced with established players.

Examples of new entrants who use economic change as an opportunity is a car factory in Japan. The oil crisis in 1973 created the need for fuel-efficient cars in the world. American cars when it ruled the market, many years focused on the cars high-powered cars and big engines. Japan is in a better position to take advantage of this change and get into the global market, especially the United States, because they have engines smaller designed to use fuel more efficiently. Because Japanese cars are lighter, they are the first to use innovative materials, like plastic and steel tension (tensile) high, to reduce weight even further. Since then, Japanese cars dominate the world.

Amazon.com is a newcomer who becomes large by utilizing the changes in technology. Founded in 1994, Jeff Bezos use of information technology advances and increasing the number of Internet users to sell books online. Now not only sold books there, but also CDs, Firm, software, electronics, video games, toys, etc.. Furthermore, Amazon.com and attract other companies to market their products online at Amazon.com. Companies such as Target, Toys R Us, Old Navy and many others sell their products there. Now Amazon.com is one of the largest retailers in America.

Other changes that could be opportunities include demographic changes, such as median age, the ratio of men and women, the number of working than the total population, and others. Now, more and more women who have careers that lead time available for cooking becomes shorter. Some companies take advantage of this change by offering a variety of instant food, which is now a friend of the women busy.

This article has given examples of companies that take advantage of economic changes, technology and demographics as an opportunity. If they can, of course we can. Let us start observing the changes around us and see if there are business opportunities that we can use there.

Congratulations to create opportunities from change.