Yogurt restaurant business in line with the increasingly widespread public health concern. Players and the number of outlets that provide the sour milk beverage continues to grow.

Today bermuculan sell yogurt restaurants in Bandung area, such as Cisangkui outlets in the housing built was selling well. Yogurt shops in the mall even more rampant, call it Sour Sally, Cimory, and Yogh Berry, Red Mango. JCO also sell yogurt drinks in the menu.

As there maxims sugar ants there, the opportunity to make a restaurant liquor menu attractive to investors all yogurt. They try to chase the brand owners to expand the franchise and attract business partners.

"We note there are 580 investors who want to run Sour Sally. Investors were not only from Indonesia but also from Singapore, Australia, and Japan, "said Marcus Kandou, Director of Public Relations Sour Sally, trying to describe the high interest in the restaurant yogurt.

Actually, Sour Sally will franchise. However, investors who heard the news already lining up to run the business after the local businessman.

Although not provide detailed sales data is achieved Sour Sally, she described the rush to consume yogurt public interest outside estimates, although the price of a cup of yogurt $1.8 - $6.5.

"We never lacked for stock cup [glass] in the early beginning of Sour Sally stood at Senayan City," explained Marcus. Bestsellers sweet sales, capital invested cause can return only less than 1 year in operation.

He says, customers yogurt outlets in a few months increased to reach hundreds of thousands of people.

Simple

Marcus said that basically make a simple yogurt. Simply add the seeds of yogurt bacteria, namely Lactobacillus species in the milk, sour milk that became known as the yogurt.

However, employers should be able to complete its product to attract consumers, by not just providing a healthy drink, but also to support this lifestyle.

Every entrepreneur has a way. Call it how consumers from various regions in Indonesia faithful go from one house in Bandung just to enjoy the liquid yogurt mixed with fruit, or juice.

Similarly, Sour Sally, who dared to put stores in upscale malls in Senayan City. Sell frozen yogurt like ice cream plus a variety of fruit and other kinds of light snacks, such as moci.

Sour Sally outlets also customize the style of a young child with a design that we made in shades of bright and unique. We have to eat yogurt, there are two choices, namely a liquid and frozen. As for, the raw material of milk powder and fresh milk.

According to him, yogurt fans most women, though the men also liked to eat them.

When asked the excited yogurt business, Macus said to avoid a decrease in market uptake, should be proficient entrepreneurs to innovate.

"Every business must have got a life cycle. Sure there were times must innovate to avoid decline. Innovation is the key to survive in a competitive business, including in the yogurt industry, "said Marcus.

Since its founding in May 2008, Sour Sally now has 15 outlets spread in Jakarta, then will stand five new outlets in Bandung, Surabaya and Bali.

In the near Sour Saly will launch a franchise system in the country, the target consumers are middle to lower branded Yogubuzz, while Sally is the target consumer Sour economy class A and B.

Sour Saly and still managed franchise only abroad. As, franchising domestically branded Yogubuzz sell one glass of yogurt starting from $ 1 to $ 2  per glass.

"Our franchise taken as part of business development since so much public interest in the product Sour Sally, and we think the best way to be closer to the community is to franchise Sour Sally," said Marcus.

Cisarua Mountain Dairy (Cimory) also seize opportunities yogurt increased demand, by opening outlets Cimory Plus Yogurt. In the first year, these outlets every day being able to sell an average of 100 cups worth of liquid yogurt $ 1.5- $ 2

"Not just at home, drinking yogurt consumer interest is also going up in foreign countries," Bambang Susantio, Cimory leadership.

This is because the drink is healthy and help digestion be good, let alone made 100% raw material from fresh milk. No wonder, more and more that jump in the yogurt business.